

Why Niyyah Matters
In Islam, intentions define the value of every action. The Prophet Muhammad (صلى الله عليه وسلم) taught us that deeds are judged by intentions, and this principle applies to business as well. If you begin your venture with the goal of pleasing Allah (سبحانه وتعالى), your work turns into an act of worship. Profit may come, but the greater reward lies in aligning your effort with your faith.
Purify Your Goal
Align with Halal Principles
Align with Halal Principles
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The Reward of Sincere Intentions
“Actions are but by intentions, and every man shall have only that which he intended.”
(Sahih al-Bukhari, 1; Sahih Muslim, 1907)
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