3 minutes read
Most founders talk to their product before they talk to their customers. That is backwards. Conviction without evidence is often just an illusion.
Conviction is one of the most important qualities of an entrepreneur. When nobody believes your idea will work, conviction keeps you moving forward. But conviction without evidence can mislead you into building the wrong thing.
A gut feeling is not market research. Before spending one dollar on your idea, talk to at least ten potential customers.
Muslim Founder Brief
A daily briefing on Muslim ownership, responsibility, and disciplined building.
What to ask them
- Ask them about their problems.
- Ask them how they currently solve them.
- Ask them what frustrates them most.
Very quickly, you will discover whether you understand the problem correctly, whether the opportunity is real, and whether you need to pivot.
Customers understand their problems better than you do
The customer may not know the best solution, so you do not necessarily need to rely on them to come up with an answer. But they almost always understand their own problems better than you do.
Helping the customer explain their problem to you is the key to your success.
Many businesses fail because founders build first and listen later. The wiser approach is the opposite.
The right order
- Listen first.
- Understand second.
- Build third.
What would you learn about your business if you spent the next week asking questions instead of giving answers?
Muslim Founder Brief
A daily briefing on Muslim ownership, responsibility, and disciplined building.
Muslim Founder Brief
A daily briefing on Muslim ownership, responsibility, and disciplined building.
Muslim Founder Brief
A daily briefing on Muslim ownership, responsibility, and disciplined building.
