

1. What Is Brand Positioning?
- What makes you different?
- Why should someone choose you over a competitor?
- What do you represent beyond your product or service?
- What problems do they face?
- What do they value?
- What type of language resonates with them?
- Where do they spend time online or offline?
3. Identify Your Competitive Advantage
3. Identify Your Competitive Advantage
- What do you do better or differently?
- Is it your tone, your process, your values, your pricing, your speed?
- What do customers compliment or remember?
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- Pick one central idea that defines your brand.
- Let it shape your slogan, elevator pitch, homepage copy, and social posts.
- Be consistent, don't change your message every week.
- Testimonials and reviews
- Customer success stories
- Screenshots of results
- Before-and-after visuals
6. Keep Your Visuals and Voice Aligned
Yourvisual identity(colors, logo, layout) andtone of voice (formal, friendly, confident, caring) must support your positioning.
For example:
If your brand is premium, your design should feel clean and high-end.
If your tone is friendly and approachable, don’t use cold or complex language.
Every touchpoint should feel like “you.” That consistency reinforces your position and helps your brand stick.
7. Adapt Your Positioning Over Time
8. Don’t Try to Please Everyone
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