

1. Start Small with a Prototype
Instead of creating the final version of your product or service, begin with a prototype or minimum viable product (MVP). This is the simplest form of your idea that still delivers value.
For example:
A food business might test recipes with family and friends before opening a full restaurant.
A digital service could launch a basic website instead of a fully built platform.
The goal is to learn quickly without spending too much. Starting small gives you flexibility to adapt based on what you discover.
2. Get Real Feedback
Ideas can feel perfect in our minds, but customers are the ultimate judges. Share your prototype or concept with people in your target market and listen carefully to their feedback. Ask questions like:
What do you like about this?
What would you change?
Would you pay for it, and how much?
Remember, feedback is more valuable than assumptions. Honest opinions even if they are critical will guide you in improving your offering before it goes to a larger audience.
3. Run Small Trials
3. Run Small Trials
Before committing to a full launch, run small-scale tests. These could include:
A pop-up shop or stall at a local event
Offering your service to a small group at a discounted rate
Running a pilot program with limited users
Trials help you see how your idea performs in real-world conditions. They reveal strengths, weaknesses, and opportunities you may not have considered.
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4. Measure Results and Learn
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