The Purchase That Led to Paradise

10/05/2025 03:38 PM
The Purchase That Led to Paradise
The Purchase That Led to Paradise

True success in business and life isn’t measured by wealth alone but by how that wealth is used. Among the noble companions of Prophet Muhammad (ﷺ), few embodied this truth like Uthmān ibn Affān (رضي الله عنه). His story is one of immense generosity, sincerity, and vision qualities every Muslim founder can learn from.

The Story of Uthmān ibn Affān (رضي الله عنه)

Uthmān ibn Affān (رضي الله عنه) was among the earliest Muslims to accept Islam, a man known for his humility, wealth, and deep love for Allah (سبحانه وتعالى) and His Messenger (ﷺ). He was twice married to the daughters of the Prophet (ﷺ), earning him the title 
“Dhul-Nurayn” (The Possessor of Two Lights).

Despite being one of the wealthiest companions, his wealth never distracted him from his faith. Instead, it became a tool of service used to strengthen Islam, support the community, and earn Allah’s (سبحانه وتعالى) pleasure.

The Well of Ruma

When the Muslims settled in Madinah, water was scarce. The only accessible well, 

Bi’r Ruma, was privately owned, and its owner charged high prices for water. The Prophet (ﷺ) encouraged his companions to buy and donate it for public use, promising immense reward from Allah (سبحانه وتعالى).


Uthmān (رضي الله عنه) approached the owner and negotiated to buy half the rights of the well, allowing Muslims to draw water on alternate days. But when that did not solve the issue fully, he purchased the entire well then donated it freely for everyone to use.

The Prophet (ﷺ) said about this act:

”Whoever will buy and dig the well of Ruma will be granted Paradise.” (Sahih Al-Bukhari, Number 2778)

Through this act, Uthmān (رضي الله عنه) turned a commercial transaction into a path toward eternal success.

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The Day of Tabuk

Years later, when the Prophet (ﷺ) called the believers to prepare for the Battle of Tabuk, the situation was dire. Resources were scarce, and the journey was long.

Without hesitation, Uthmān (رضي الله عنه) rose to the occasion and contributed 950 loaded camels, 50 horses, and 1,000 gold dinars a fortune by any standard.

The Prophet (ﷺ) was deeply moved and declared:

“Nothing will harm Uthmān after what he did today.”
(Jamiʿ al-Tirmidhi, 3701)

This statement wasn’t a worldly compliment. It was a testimony that his generosity, driven by pure sincerity, had secured for him the pleasure of Allah (سبحانه وتعالى).

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Lessons for Muslim Founders

The story of Uthmān ibn Affān (رضي الله عنه) holds timeless lessons for every Muslim entrepreneur and leader:


1. Wealth is a Trust, Not an Ownership
Uthmān (رضي الله عنه) saw wealth as an amanah, a trust from Allah (سبحانه وتعالى) not a personal possession. The believer’s role is to use it responsibly for good.


2. Sincerity Multiplies Impact
His giving wasn’t for recognition. It was for Allah (سبحانه وتعالى) alone. True barakah in business and life flows from sincerity.


3. Generosity Builds Communities
When he bought the well, he didn’t just solve a problem he empowered a community. Founders should think beyond profit and ask, “How can my work serve others?”


4. Action Brings Reward
Uthmān (رضي الله عنه) didn’t just plan; he acted. His immediate response at Tabuk teaches us that decisive, timely action often defines true leadership.


5. Eternal Return on Investment
His wealth bought more than worldly influence, it purchased Paradise. For Muslim founders, this is the real metric of success: not ROI, but ROP Return on the Pleasure (of Allah سبحانه وتعالى).

Final Reflection

The story of Uthmān ibn Affān (رضي الله عنه) reminds us that success is not about how much we earn but how we give. His purchases whether a well or a thousand camels were acts of faith that transformed wealth into worship.

For Muslim founders, this story is not just history it’s a model for how business can be both productive and spiritually purposeful. When our earnings serve Allah (سبحانه وتعالى) and benefit others, they become our path to Paradise.


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